Thanks to the prevalence of digital video and products like the Flip camera, thousands of people are creating and sharing video content by the minute. For every one of those videos, we believe there is an audience. To celebrate that idea, we created the Golden Flip Awards. Everyone’s a winner at this award show. Even losers.
The print campaign promoted the show, and the site — a youtube channel — enabled users to give any video an award in a category created by them. The results were hundreds of awards winners celebrating everything from neck beards to sleeping cats.
Your video went viral in your house? We’ve got an award for that.